The world of Amazon. A (as of current) $2.47 trillion-worth GIANT. The 5th most-valued company on the planet. And it all started with – books.
Text is what made books possible. That same text can now be used to create full-blown videos in minutes (sometimes seconds). And for an Amazon seller, this comes as a very helpful tool. But don’t forget that your competitors have all those same opportunities.
So, in this article, we’ll try to provide you with a way to be better. With these four hacks, you’re readying and aligning your Amazon business for the future.
Returns
This may come as a surprise, but there’s a huge percentage of Amazon users returning products because they can’t figure out how to use the products. And that isn’t the user’s fault. But what it is is that it’s a problem. A big one. One that YOU need to solve.
But what can you, as the seller, do about it?
You know you yourself have bought things before, and once you’ve gotten it, you have trouble figuring out how to use it exactly, how to set it up, and the pictogram that came with it was all but understandable.
Video can reduce returns up to 40%. – Sell on Amazon
These little things can lead to complaints, bad reviews, and take money out of your profit.
The Hack:
Set up a video platform that any new user can use. Provide clear instructions on your website/blog and then convert blog posts to video. This way, you’re helping those users who don’t have time to read through a whole instruction manual by providing them with a concise and clear instructional video. And if they want to learn more, they’ll read the entire article. You can also produce it in any language your customer might speak.
AI makes it easy and can be done in minutes.
Gettin’ ‘er done:
- Script a simple, step-by-step guide to the product.
- Generate the video with an AI avatar and a clear voiceover.
- Use your chosen platform’s AI dubbing feature to create versions in multiple languages.
- Print a QR code on a thank you card that is included in the package, and link the QR code to your website that contains all the video versions.
This little option will reduce returns, bad reviews, and make the whole experience personal to the buyer, no matter where they hail from.
A+ Content
In order to get the best content, you’ll need to create multiple versions in order to see which one performs better across all the important metrics. You have to make at least two different shoots (ideally more) so you can A/B test them.
The Hack:
With AI, you can produce multiple videos and create a library for very minimal cost.
How to:
- Video A – Focus is on the product’s durability and build quality.
- Video B – Highlights easy-to-use steps and time-saving benefits.
- Video C – Demonstrates the product being used in specific scenarios.
Use Amazon’s A/B testing tool so you can see which video encourages more conversation and use that as a primary video. Save any others to update for seasonal changes or different demographics that you can do with just a few clicks.
Even basic A+ content can increase sales by approx. 8%. – Sell on Amazon
You may see the same amount of traffic as before, but these little tips can be more engaging and could lead to more sales.
Training/On-Demand Guides
When you find your business is growing, you’ll have to start hiring (more) people. And to find someone who’s perfect for a specific role isn’t easy.
However, new hires, be it VAs or Data Entry Clerks, need guidance on repetitive tasks, timelines, and what is expected of them.
The Hack:
Instead of relying on a Zoom call, build a training library of 2-minute AI video guides for all SOPs (standard operating procedures). These will always be available to look back on for refreshers and allow the new hire to learn at their preferred pace and become proficient at their job.
How to:
- Script the exact steps for a task ( e.g., how to take inventory).
- Choose an AI presenter (one of which can even be an AI replica of you) and generate the video.
- Store these videos in a shared online storage solution (e.g., Google Drive).
Product Launch
Lots of product launches will be determined as a success or a failure based on how it performs on its launch (the first few days, sometimes hours, are the most important). To help achieve higher sales, you need visibility and you need hype.
You need to get the information to your audience as soon as possible so feedback and reviews can do the selling themselves.
The Hack:
Before your stock even hits the Amazon warehouse, have AI create what is known as a ‘sizzle’ reel.
A Little Teaser:
- Send a video to your email customer list, giving them a brief explanation of the best parts of the product and the date of launch.
- Contact influencers/reviewers to explain the product’s unique selling points and get them to promote it for you to their audiences.
- Run Facebook/Instagram/Instagram/Pinterest ad campaigns with a flashy targeted video in the language/jargon tailor-made for your target audience.
Everyone likes to be in on a secret. So, this little hack allows you to market the new product with good timing and chutzpah.
Conclusion
The more an Amazon seller personalizes customer experience, uses test markets to hit target populations, and creates content at a quick rate, the more able you are to keep a competitive edge.
You no longer sell on Amazon; you’re building a solid, modern brand with a great reputation.
